Bilingual sites usually fail in the same place: someone flips the stylesheet direction and calls it Arabic support. Numbers run the wrong way, icons point backwards, and form flow feels alien to anyone reading right to left.
This build treated Arabic as a first-class layout, not a mirror. Separate type scale, correct numeral formatting, directional icons, and a navigation order that reads naturally. The careers section added a lightweight application portal that stores CVs privately rather than emailing them around.
Structured data and clean permalinks did the rest — the site ranked on the first page for its main service term within a few months.